Expect personal branding strategies, expert tips for small business owners, and step-by-step guides to help you build a powerful personal brand that gets you noticed and makes an impact.

Talyn Rahman-Figueroa

Personal Branding by the Fairy BOSSmother!

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The Chicago Journal Feature: Diplomacy to Personal Branding

I’m excited to share that The Chicago Journal recently featured me where my journey from Grassroot Diplomat to Boss Diplomat was highlighted. This article shed light on my experiences and the lessons I’ve learned as I transitioned from being a Diplomat Consultant working with politicians and diplomats to transforming into a Personal Brand Consultant that helps solopreneurs become premium brands in their businesses.

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Leveraging Personal Branding to Outperform Competitors

Imagine you and another service provider in your industry provide almost the same. What will make you that different one? Your personal brand. In fact, this is something greater than your logo or a catchy phrase. It is the spirit of who you are, what you believe in, and the special reason why people should pick you over the rest of the people. So I want to talk about how much of a game-changer personal branding is, especially when it comes to kicking your competitors to the curb. 

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CEO Weekly Feature: What is Personal Branding? Reason - It’s Non-Negotiable

I’m excited to share that CEO Weekly recently featured me to talk in-depth about why personal branding is non-negotiable when it comes to solopreneurs scaling their businesses. As an experienced Personal Brand Consultant and founder of Boss Diplomat, I emphasize that having a standout product or service is just the beginning. Without a well-developed personal brand and narrative, potential clients won't connect with what you offer. 

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Two Key Tips for Growing Your Personal Brand

If you are ambitious to develop a personal brand that will change people's minds and get acknowledged, the two most important things you must focus on are authenticity and consistency. Focusing on these small matters can bring about great change. I have witnessed many others in the recent past walking this road and can confirm that with these two components, it is possible to create a personal brand. So, let's start by using these tips as your grounding blocks.

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Proven Strategies to Attract High-End Clients Quickly

Want to attract high-paying clients as a small business owner? Well, this in-depth guide will outline effective strategies to make your brand appealing to premium clientele. By the end, I will share an exclusive offer to help you further on your journey towards business excellence.

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Boost Your Brand's Social Impact: Growth Tactics for Solo Entrepreneurs

Not all businesses need a social media presence. Shocking, I know, but true. If your audience hangs out in the digital sphere, then get your brand live and ready to engage online. Think of social media like school – you’ve got to show up consistently. Fall off the radar, and people might start questioning your commitment to your brand.

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Things I would say to Warren Buffet if I ever met him…

If I were in an elevator with Warren Buffet, I wouldn’t start with that cheesy elevator pitch. Because I’m not expecting to work with Mr. Buffet or gain him as a client or collaborator. In fact, when you happen to be in the same space as someone you recognize or perhaps admire, who has significant influence and presence in the public eye, the last thing you should do is ask them about things you’ve read - like you know them. It’s just CREEPY!

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Mastering the Art of Personal Branding on Your Website with Expert Advice

Personal branding for creative entrepreneurs isn’t just a nice-to-have, it’s the engine of their business. This contrasts with product-driven businesses – for creatives, YOU are the product. Your skills and persona draw people in. Don’t hide behind a generic website. Be seen. Your website is your online HQ. It should be an extension of who you are and drive your story.

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Strategies to Make Clients Eager to Pay More

I want to share with you why clients might be hesitating in paying your high ticket price as a solopreneur and how to make that value crystal clear. Stay with me to the very end because I'm going to give you actionable tips on how you can help your clients understand your value so that they are waiting to say yes to wanting to work with you. In my latest podcast episode, I revealed some strategies on how to comfortably charge more when you become a premium brand. 

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Why Starting from Scratch Can Benefit Your Personal Brand

I've been building my brand with you through my podcasts, my bloggings, my Instagram, my YouTube channel. You are seeing live how to build a personal brand. And just like, how many twists and turns there are, because no matter how much of an amazing brand strategy you have in your business, there's gonna be a lot of mishaps that come along the way, and you just have to roll with it. Here, I reveal strategies on how to be flexible in your brand, and how to grow your brand consistently, 1% every day.

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The Strategic Choice of Job Titles for Solo Entrepreneurs

Are you a solopreneur calling yourself Founder, President, Owner or CEO? That might be a rookie mistake costing you sales. Titles are more than fancy labels, they signal your role and value to clients. Take it from a Personal Brand Consultant. Your title offers a chance to shine and show off what you actually do for your clients beyond traditional labels that simply state that you’re an entrepreneur.

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U.S. Business News Feature: Rethinking Job Titles

I’m excited to share that U.S. Business News recently featured me on a topic that I frequently talk about with my clients and followers. If you’re a solopreneur calling yourself CEO, President, Founder, and Owner, then this is for you!

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