What do you do after launching your business? You may have your website, social media, email marketing, and other elements of your marketing strategy in place—if you’ve done your homework, that is! But how do you get a large audience to recognize and validate your brand? This is where small business public relations plays a pivotal role!

If you're wondering what a Capsule Wardrobe is and how it can be a game-changer for busy solopreneurs, I’m about to blow your mind! And because you’re SO busy, I’ve put together a quick video to explain my new Capsule Wardrobe Challenge for you.

What’s up, bosses! A new episode of “Be Your Brand” just dropped. In this episode, I talk about the most asked steps on how to boost your brand on social media and I will share with you some best practices on how you can boost your brand in just 5 steps and much more!

How do you want to show up in the world? This is a question I ask a lot to my solopreneur clients… and then, I was put under the firing grill with the very same question by Mikara Reid, the founder of MIIEN Consultancy on an Instagram LIVE.

What’s up, solopreneurs! The latest episode has just gone LIVE on YouTube and any good podcast platform. In this episode, titled “How to create a powerful personal brand on your website”, I invited Fungai Tichawangana from Artist Dynamix to talk about how solopreneurs should use their brand to build a more effective website.

In this podcast episode, I show you what you need to do after working on your brand and the steps you need to take to make your brand launch a success. I even show you a real life launch I did in New York City for my new podcast and YouTube announcement for Boss Diplomat.

In this episode, I talk about brand strategy and why this is important for growing your small business. In short, your brand strategy effectively establishes the foundation for your mission, goals, and overall vision, emphasizing how it sets you apart from competitors offering similar services. This distinction is particularly crucial for new businesses aiming to project professionalism and competence but applies to businesses at all stages.

In this episode, I talk about my first debut TV interview in America where I was featured as a guest on the Connect Network TV show in Texas. I shared my expertise on how solopreneurs can take advantage of their personal brand to get in front of their top target audience and bring them back into their business. 

What’s up, bosses! The latest episode has just gone LIVE on YouTube and any good podcast platform. In this episode, titled “Why Entrepreneurs Need to Dress More Strategically”, I talk about how to show up consistently in the same manner and style that reflects your personal brand in your business.

It’s Talyn – your Fairy BOSS Mother, here to tell you that episode "Be Your Brand" has gone LIVE on YouTube and any good podcast platform. In this episode, titled "Why Entrepreneurs Need Personal Branding," I dive deep into how what to do and the what NOT to do! I unpack the significance of personal branding for entrepreneurs like YOU!

Back when I was living in London, I’ve always been involved in non-profit organizations. From women’s rights to diplomacy education, non-profit work has been a rich part of my DNA. So, when I moved to Massachusetts, I had my eye on similar opportunities. For a while, nothing caught my eye as strongly as some of the organizations I supported or worked for in the past…until I attended the annual gala for Girls Inc. Then, I became all FIRED UP!

Your Fairy BOSS Mother has been busy in the background because I have some exciting news to drop right NOW! I’m excited to announce that I have launched a brand new podcast and YouTube series called “Be Your Brand” - to empower entrepreneurs to build their personal and brand and become unforgettable!

I was recently featured in the Nashville Voyager, where I discussed my journey on how I started Boss Diplomat. This article wouldn’t have been possible without thanks to my amazing client, Mackenzie Morrow of Mackenzie Muscle who nominated me for the feature! 🏋️‍♀️ Thanks a million, Mackenzie, for bringing my story into the spotlight!

Protecting your business brand against competition is a hot-button issue for so many of my solopreneurs.  And a burning question after I've finished helping a business owner with their business rebrand. That’s why I wrote my most recent article published in Northampton Living Magazine on this very topic.

Have you ever noticed that certain colors on you can completely transform your appearance? Whether you realize it or not, the hues you choose to wear can make you look alive or wrongfully sick. Let's roleplay for a second... you walk into a room, and your eyes are drawn not to the person wearing the outfit, but the color itself, and then your brain makes a snap decision...you either love it or your eyes start to water.

Did you know that personal branding is all about showing up strategically in public? And no, you don't have to be famous to have a public brand. In fact, many people who are well-known had to learn the hard way about creating their personal brand so that they show up more consistently in the way they need to. Personal branding is an important strategy that is highly overlooked by solopreneurs.

When it comes to making a great first impression, your image speaks VOLUMES. And that doesn't mean you have to dress in a power suit everyday. If that's not YOU, don't wear it. 

Are you tired of staring at your overflowing closet, feeling overwhelmed by choices yet convinced you have nothing to wear? If you're a solopreneur on the quest for an impactful brand image, your wardrobe conundrum ends here. Welcome to the realm of the Image Consultation, where simplicity meets style, and where your unique brand image takes center stage.

As a solopreneur, how your brand shows up online can significantly impact how successful you are. Luckily, you don't have to start anything from scratch! One invaluable tool that can take your brand to new heights is Google Business Page and we've done a nice little walkthrough of how to use this tool for your business.

Are you a solopreneur who's been grinding away, pouring your heart and soul into your business, but the results just aren't matching the effort? You're not alone (just look at all the clients that came before you!). Whether you're a service-based magician or a product-based BOSS, running your own business comes with a laundry list of unique sets of challenges. BUT...you don't need to tackle this list all by yourself, especially if any of what you're struggling with has anything to do with branding. Why not leave the brand headaches to your Fairy BOSS mother, especially with our brand-new Power Hour to save the day!