Why Investing in Professional Image Consulting is SOOO Worth It
When it comes to making a great first impression, your image speaks VOLUMES. And that doesn't mean you have to dress in a power suit everyday. If that's not YOU, don't wear it.
So this is where working with a professional image consultant can help you figure out who you want to be through how you visually present yourself. Scarily, first impressions are formed within seconds, and it's hard to change your mind about someone unless you spend a little more time with them. Imagine what impression you're leaving with how you appear, and wonder if that's the way you actually want to be remembered. It's not nice to know that you could potentially put someone off just because of your appearance, but it is the sad reality of our society, let's turn that around positively.
Even though I'm a Personal Brand Consultant, image consulting is an important part of the branding process. Your brand is ALL about connecting with people and it starts with you. How you show up in your business is so so important and I cannot underestimate this fact. My job is to help you refine your style and public persona so you don't send mixed messaging. Let me paint you an example... if you're a painter but you show up on someone's doorstep in a 3-piece suit, the likelihood of you scaring them off is pretty high. Are you a salesperson? An insurance agent? A funeral director? And what the hell are you doing on my property when I was expecting a painter in their scruffy gear. I'm not saying you have to lean into your industry stereotype but it is important to remember that perception is EVERYTHING, and you may not get a second chance to right the wrong. And we all know how hard it is to get clients in the first place.
Benefits of hiring a professional image consultant
I know investing in professional image consulting may be at the bottom of your list (or not even on your list), but ADD IT! A chance like this doesn't fall into the solopreneur's lap often, and the results will translate well and truly into your personal life too. Once I go through your color and style analysis, it'll be impossible for you to look at other people in the same way. All of a sudden, you'll notice how a certain color makes someone else look quite sick or tired. Or understand why someone feels approachable and trustworthy. These intangible assets are ASSETS for a reason... you can't touch it but you can feel, sense, and see it. Plus your confidence will rise through the roof...just because you have given yourself better options on how you present yourself and helps you truly feel like you.
And let's talk about credibility. By projecting a put-together and polished image, you are far more likely to be perceived as more trustworthy and reliable. This credibility can lead to increased opportunities and connections and we all need that as business owners.
Specific areas professional image consultants can assist with
One of the key areas I love helping my solopreneurs is assisting them with wardrobe assessment and styling. I provide recommendations on the best clothing styles, colors, and fits that flatter your body shape and align with your personal goals. Color analysis is another crucial element of the image consulting process. When you learn about your most flattering colors based on your undertone, hair color, and eye color, you're likely to never return to your no-no colors again because you'll see what it does to your appearance. Wearing the right colors can make a significant difference in your overall appearance. I also love helping my clients learn about the importance of good posture, eye contact, and other non-verbal cues that can convey confidence and professionalism. This information will translate well when you go on to taking your professional headshots.
Common misconceptions about professional image consulting
Despite the numerous benefits, there are some common misconceptions about professional image consulting. One misconception is that it's only for celebrities or high-profile individuals. In reality, professional image consulting is accessible to anyone who wants to enhance their image and make a positive impact. Hello - I'm right here for YOU!
Another misconception is that professional image consulting is a waste of money or too expensive. However, investing in your image can lead to a significant return on investment. Improved self-confidence, enhanced personal brand, and increased opportunities can all contribute to long-term success and fulfillment. My goal is to make you look so awesome, you can't be ignored - no matter what industry you represent. I see you! And I want others to see you as YOU too!
Don't let misconceptions or cost considerations hold you back from exploring the immense value that professional image consulting can bring. Take the step towards creating a polished and authentic image that aligns with your goals and aspirations.
