The Ultimate Social Media Action Plan for Powerful Brands

Social media is a powerful tool for growing your business, but I see so many entrepreneurs struggling to make it work for them. They’re constantly asking me “What do you think about my social media?” or “Hey, follow me on social media”. The truth is, not every business needs to be on social media if they aren’t going to take it seriously. But if it makes sense for you, you need to approach social media seriously and strategically.

Social media is the bare minimum requirement for businesses today. Just like going to school, you have to show up every single day, whether you're an A student or a D student. If you stop showing up, people will start to wonder what's wrong and whether you're still serious about your business. You don't want that kind of negative attention - instead, you want to be attracting positive attention from clients, customers, and people who genuinely want to work with you. 

1. Having a Clear Purpose 

Simply showing up isn't enough - you need to put in the work and have a clear strategy and purpose for being on social media in the first place. Are you there to educate your audience? To sell your products or services? To build relationships and nurture your followers? You need to know the "why" behind your social media presence, rather than just "winging it" with random updates. 

2. Choosing the Right Platforms 

I know choosing which social media platforms to be on can be overwhelming, with so many options like TikTok, LinkedIn, Instagram, Facebook, and more. My advice? Pick one, or maybe two at the most. You need to be able to give 100% to each platform you choose, rather than trying to spread yourself thin across multiple channels. Think about where your target audience hangs out online and focus your efforts there. 

3. Developing a Content Strategy 

Once you've identified the right platform(s), you need to develop a content strategy. How often will you post? What kind of content will you share? When is the best time to post? All of these elements need to be mapped out, either by spending 2-3 hours per month planning and scheduling your content, or by outsourcing it to a freelancer or virtual assistant. 

4. Showing Up as the Face of Your Brand 

One of the biggest mistakes I see is business owners just posting static images or graphics, with no real engagement or personal connection. Remember, people want to see the face behind the brand. They want to know, like, and trust you. So make sure you're showing up on camera, whether that's through short videos, reels, or even just going live. When you put yourself out there, your audience will be excited to see you, and they'll be more likely to convert into paying clients or customers. 

5. Maintaining Brand Consistency and Authenticity 

Another common issue is just posting generic, stock images. When everyone is using the same royalty-free images, it does nothing for your brand consistency or authenticity. Instead, try to take your own photos or hire a brand photographer, and add some branded design elements to make it harder for someone else to copy and paste your content. 

6. Tracking Your Progress 

Finally, let's talk about data and analytics. I know this isn't the most exciting part, but it's crucial to track how your social media strategy is performing. Don't stress about checking your stats every single day, but do review them on a monthly basis. Look at metrics like follower growth, engagement rates, click-throughs, and conversions. This will help you understand what's working and what needs to be adjusted. 

Wrap Up

Remember, social media is a long game. It's not about racking up the most followers or likes - it's about building genuine connections with your ideal clients and customers. Focus on nurturing the followers you do have, rather than just trying to inflate your numbers. And when it comes to your content and calls-to-action, keep it simple and make it easy for people to take the next step. If you want to dive deeper and get personalized guidance on your social media strategy, book a 30-minute brand session with me. I'm here to help you amplify your brand and make sure you're looking so good, you can't be ignored. Let's do this!